Assortment and Merchandising

Analytics to drive the right width and depth of merchandise in the store

Some of the most crucial decisions in retail revolve around the assortment of merchandise in the store. There are a number of decisions that have a significant bottomline impact that analytics can aid. Some of these include:

Merchandising decision support
  • What is the correct width and depth in each store?
  • Can I cluster stores and change the assortment in them based on what is likely to work best?
  • What products can I remove from the racks such that there is a high likelihood of demand transference to other products?
  • How can I manage in-season markdowns?
  • How can I get early warnings on stock that is unlikely to sell before it goes into deep discounting?
  • Which products can I remove from my racks with minimal impact on sales?
Layering customer insight onto merchandising decisions

In addition to taking a product and store centric view to these decisions we also bring in a layer of customer insight to help the decision process:

  • What are my best customers buying, what is different about their selections as compared to the universe?
  • Which stores seem to have early adopters coming to them, and I can hence prioritise new launches with them?
  • Where am I more likely to see discount seekers and can hence push for liquidation of a product entering EOL?

To know more about our solutions, kindly Contact Us

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