Travel and Hospitality

Analytics to drive customer value, decision making and profitability

Tours and travel, hotels, airlines - very disparate businesses that we have clubbed under one head. The focus in all however, is around increasing customer repeat, retention, and referrals. We find that these businesses have a heightened awareness of customer-centric delivery, it is part of their DNA, but often lag in the use of analytics that could empower them at many levels. Nuances of the domestic and international traveler, business vs. leisure travel, people who book for others to travel, sectors and properties visited, crew and MICE and group travel – all of these are well understood, but not often translated into variables that help build predictive models, or better segmentation schemes, or lifetime value computations.

 Customer LoyaltyCRM & Customer ValueWeb and Social AnalyticsCampaign ManagementProduct AnalyticsAssortment and MerchandisePricing AnalyticsChannel and NetworkReporting and Tracking
Retail & QSR                  
Online / Ecomm                  
Travel & Hospitality                  
Consumer Durable                  
Financial Services                  
Telecom & DTH                  
Media & Publishing                  
Our experience

Our experience with travel and hospitality has spanned some of the top airlines and hotel chains in the world, as well as online and offline travel companies. For these clients we have worked on loyalty program design, analytics, reporting, campaign design and management, and a number of projects to help empower the larger enterprise – general managers or frontline staff, or call centre executives.

Our solutions for Travel and Hospitality:
  • Customer loyalty program design/audit (including helping the decision of whether you should participate in a coalition program).
  • Analytical CRM: Data driven campaigns to improve customer value through repeat, retention, cross/up sells, targeted long tail campaigns.
  • Property/Route/Service: Establishing customer journeys, next best sale, associations. Property centric analysis to understand occupancies, problem area diagnostics.
  • Pricing: Analytics to establish impact of promotions and markdowns, profitability analysis.
  • Others: Reporting and dashboards, early warning systems, leaderboards.

Need more help as a travel or hospitality organisation? Contact Us

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