Telecom

Analytics to drive customer value, decision making and profitability

Telecom, DTH and ISPs often have similar challenges around reducing churn and improving lifetime value for their subscriber bases. So whether it is prepaid or postpaid bases, the challenges are around extending the tenure that the subscriber stays on the network, selling upsells and plan upgrades, taking better pricing decisions and managing the channel.

 Customer LoyaltyCRM & Customer ValueWeb and Social AnalyticsCampaign ManagementProduct AnalyticsAssortment and MerchandisePricing AnalyticsChannel and NetworkReporting and Tracking
Retail & QSR                  
Online / Ecomm                  
Travel & Hospitality                  
Consumer Durable                  
CPG                  
Financial Services                  
Telecom & DTH                  
Automotive                  
NGO                  
Media & Publishing                  
Our experience

At Cartesian we have worked with some of the largest players globally on their analytics and CRM needs. We have designed and run loyalty programs for subscribers, helped implement large scale data visualisation platforms for teams to get closer to their data, built models to improve retention and upsell plans, and benchmarked performance of channel partners.

Our solutions for Telecom:
  • Customer loyalty program design/audit.
  • Analytical CRM: Data driven campaigns to improve customer value through repeat, retention, cross/up sells, targeted long tail campaigns.
  • Managing usage and retention: Establishing lifecycles, journeys, next best plans and service.
  • Customer clustering and segmentation.
  • Analytics of channel partners, benchmarking performance within peer-groups.
  • Pricing analytics to establish price elasticities, impact of promotions, profitability analysis.
  • Others: Reporting and dashboards, early warning systems, touchpoint audits.

Need more help as a telecom/ ISP/DTH organisation? Contact Us

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