Retail and QSR

Analytics to drive customer value, decision making and profitability

We see retail as the industry that's undergoing the most transformation when it comes to use of data and analytics. The market is polarised, with some doing smart work with the data they have, but most doing little beyond MIS and reports. Whether it is about driving customer behaviour or improving buying, pricing, tracking sell-throughs or benchmarking store performance – the opportunity to do exciting and impactful work is immense.

 Customer LoyaltyCRM & Customer ValueWeb and Social AnalyticsCampaign ManagementProduct AnalyticsAssortment and MerchandisePricing AnalyticsChannel and NetworkReporting and Tracking
Retail & QSR                  
Online / Ecomm                  
Travel & Hospitality                  
Consumer Durable                  
Financial Services                  
Telecom & DTH                  
Media & Publishing                  
Our experience

At Cartesian we have worked extensively with speciality retail (fashion and lifestyle in particular), supermarkets, e-tailers and QSR. We have helped in designing and launching loyalty programs, done customer analytics to improve segmentation, target better, run better campaigns, run lifetime value based initiatives. We've aided assortment and merchandise decisions, looked at in-season markdowns, helped liquidate stock, aided pricing decisions, benchmarked store performance, kept top management in the know, helped de-centralise CRM, the works.

Our solutions for retail:
  • Customer loyalty program design/audit.
  • Analytical CRM: Data driven campaigns to improve customer value through repeat, retention, cross/up sells, targeted long tail campaigns.
  • Product: Establishing lifecycles, journeys, next best product, associations.
  • Assortment: Analytics to support decisions around the right width and depth of product assortment in stores.
  • Pricing: Analytics to establish price elasticities, impact of promotions and markdowns, and profitability analysis.
  • Stores: clustering and segmentation of stores, benchmarking store performance within peer-groups.
  • Others: Reporting and dashboards, early warning systems, touchpoint audits.

Need more help as a retail organisation? Contact Us

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