Media and Publishing

Analytics to drive subscriber value, decision making and profitability

Media and publishing houses, especially those running subscription programs or selling their publications online have similar challenges around improving acquisition and renewals, reducing churn and improving lifetime value for their subscriber bases, and managing advertiser relations. While direct marketing is a well established practice for driving subscriptions and renewals, the use of advanced analytics and sound campaign management disciplines is often lacking, which is where we come in.

 Customer LoyaltyCRM & Customer ValueWeb and Social AnalyticsCampaign ManagementProduct AnalyticsAssortment and MerchandisePricing AnalyticsChannel and NetworkReporting and Tracking
Retail & QSR                  
Online / Ecomm                  
Travel & Hospitality                  
Consumer Durable                  
CPG                  
Financial Services                  
Telecom & DTH                  
Automotive                  
NGO                  
Media & Publishing                  
Our experience

At Cartesian we have worked with some of the largest newspaper, magazine, and comic book publishers, TV Channels on their customer engagement, analytics and subscription management needs. We have designed and run loyalty programs for subscribers, helped segment and profile subscribers, built models to improve retention and renewals, and benchmarked performance of channel partners.

Our solutions for Publishers:
  • Subscription/loyalty program design and audit.
  • Analytical CRM: Data driven campaigns to improve customer value through renewals, retention, cross/ up sells, targeted long tail campaigns.
  • Managing subscription packages: Establishing lifecycles, journeys, next best subscription packages, understanding package profitability.
  • Advertiser centric analysis, segmentation and profiling.
  • Analytics of channel partners, benchmarking performance within peer-groups.
  • Pricing analytics to establish price elasticities, impact of promotions, profitability analysis.
  • Deal analysis and benchmarking to help sell better to advertisers and media planners.
  • Others: Reporting and dashboards, early warning systems, touchpoint audits.

Need more help as a publisher? Contact Us

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