Consumer Durables

Analytics to drive customer value, decision making and profitability

Businesses in the consumer durables space (and here we include some related businesses of mobile handsets and electronics) have a tougher job of doing customer centric work as their data is often restricted to service and installation data, with the billing data not having good and consistent customer identification. We however find there is a large opportunity in working with available data to create a customer and prospect one-view, segmenting them, doing smart campaigns, as well as business analytics around product, store, and pricing and the selling of consumables.

 Customer LoyaltyCRM & Customer ValueWeb and Social AnalyticsCampaign ManagementProduct AnalyticsAssortment and MerchandisePricing AnalyticsChannel and NetworkReporting and Tracking
Retail & QSR                  
Online / Ecomm                  
Travel & Hospitality                  
Consumer Durable                  
Financial Services                  
Telecom & DTH                  
Media & Publishing                  
Our experience

Our experience in this sector has been around making the customer data come alive through standardisation, dedupe and cleanup, and a strong focus on one-view creation followed by segmentation and campaign centric analytics. Additionally, we have worked on product lifecycle (and EOL management) and pricing and markdown optimisation projects for clients in this space.

Our solutions for Consumer Durables:
  • Customer and channel loyalty program design/audit.
  • Customer one-view building and segmentation – based on sales, service, installation and complaint data.
  • Analytical CRM: Data driven campaigns to improve customer value through repeat, retention, cross/up sells, targeted long tail campaigns.
  • Product: Establishing customer journeys, next best sale, associations.
  • Pricing: Analytics to establish impact of promotions and markdowns, cannibalisation, bundling options, profitability analysis.
  • Stores: clustering and segmentation of stores, benchmarking store performance within peer-groups.
  • Others: Reporting and dashboards, early warning systems.

Need more help as a consumer durables or electronics organisation? Contact Us

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