Automotive

Analytics to drive customer and dealer value, decision making and profitability

Auto finance, auto manufacturers, spares and service, petroleum and lubricant brands, auto dealers and resellers – they all cover very different points in the value chain, and have diverse datasets, varying levels of maturity when it comes to analytics and CRM, and different constraints. Our work across all of these players has shown us that there exist some similar themes around identifying the customer uniquely, building a view across all interactions, running CRM/loyalty programs and improving the ability to keep the customer loyal across life stages. Additionally there is a strong need to use data around dealer and channel management, service and complaints related analysis, and aiding pricing decisions.

 Customer LoyaltyCRM & Customer ValueWeb and Social AnalyticsCampaign ManagementProduct AnalyticsAssortment and MerchandisePricing AnalyticsChannel and NetworkReporting and Tracking
Retail & QSR                  
Online / Ecomm                  
Travel & Hospitality                  
Consumer Durable                  
CPG                  
Financial Services                  
Telecom & DTH                  
Automotive                  
NGO                  
Media & Publishing                  
Our experience

Our experience in this sector has been varied – from helping auto loans providers and lubricant companies run channel loyalty programs to designing customer loyalty programs for end customer of auto brands. From helping in analytics of service, spares and repairs business to identifying good prospects for a vehicle exchange or upgrade. We have worked with trucks and cars, tyres and petroleum on various CRM and analytics needs for customers and channel.

Our solutions for Automotive:
  • Customer and channel loyalty program design/audit.
  • Customer one view building and segmentation – based on sales, service, spares, repairs data.
  • Analytical CRM: Data driven campaigns to improve customer value through repeat, referrals, retention, up sells and vehicle exchanges.
  • Pricing: Analytics to establish impact of promotions and markdowns, cannibalisation, profitability analysis.
  • Dealer and channel: Clustering and segmentation, benchmarking performance within peer-groups.
  • Others: Reporting and dashboards, early warning systems.

Need more help as an automotive/petroleum/auto finance organisation? Contact Us

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