Our Team

Key people at Cartesian

Sandeep Mittal, Managing Director

An engineer (Pune University) and MBA (IIM-Calcutta), Sandeep founded his first startup (an IT consulting firm) whilst still in college, started and edited an underground online magazine for Rock Music in India, and worked in Direct Marketing and CRM (at DIREM and Direxions) for a decade prior to creating Cartesian as it is today. He has worked on the marketing challenges of top domestic and global brands across Retail, Ecommerce, Financial Services, Telecom, and evangelises data driven marketing by speaking and writing on the subject regularly.

Sandeep still stays connected with music; writing and recording songs in a little home studio, and playing with a band on weekends.

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Shikha Lath, Director Marketing

Shikha joined Cartesian in 2013 after over 13 years of marketing, CRM, loyalty and direct marketing experience across organizations like P&G, JWT and Direxions. She has been the driving force behind some of the best CRM work in the Indian market and specialises in bringing information and insights to life through communication and campaigns. She has worked with some of the best brands in the country in helping them build their CRM and Loyalty Strategy.

At Cartesian, her mandate is three fold, to make us known globally through high impact marketing initiatives, to introduce new clients across geographies to the power of analytics and data-driven thinking, and to ensure that we hire high calibre analytics professionals to service our clients. She did her Masters from Bangalore University and followed it up with a Business Course at University of Houston.

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Narasimha Murthy Pappu, Vice President - Delivery

Narasimha has over 20 years of professional experience in Business Analytics, IT Services, Enterprise Software Development and research in Information and Decision Technolgies. He is a recognized as a leader who delivers excellence through innovation. His professional career is marked by leadership roles at Cisco, Genpact Analytics Center of Excellence and GE Research. He has expertise in developing data driven business intelligence and decision support solutions, and enterprise IT solutions. His experience includes global enterprise software solution delivery, selling business analytics solutions, and leading software technology labs.

He is an alumnus of the Indian Institute of Technology, Mumbai.

As the VP - Delivery, Narasimha is responsible for building and leading a world class delivery team at Cartesian.

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Jim Griffin
Jim Griffin, Director – Business Development, North America

Jim is Cartesian's representative in the North American market. Based out of San Francisco, Jim has over 20 years of Sales, Analytics, CRM, and Loyalty experience in multiple markets - USA, Latin America and Asia. Jim is also the founding director of Lassu, Inc., an early stage tech start-up building fraud detection solutions for Loyalty programs. Jim has worked with dozens of clients across multiple verticals, including healthcare, travel, retail, telecommunications, banking and business-to-business on their CRM and Loyalty strategy and is a partner member of Customer Strategy Network, a global organization that has launched or upgraded more than 100 loyalty programs around the world.

Jim holds an MBA from the University of Minnesota, where he was formally recognized as the top-ranked graduate in the program. He is Six Sigma Black Belt trained, has done post-graduate work in Statistics, and is a faculty member with the International Institute of Digital Marketing (IIDM).

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Deepa Ghosh, Director - Business Development

Deepa is backed by 16 years of Marketing and Communication experience across organizations like Oxfam India, Direxions, Vodafone, JWT and Lowe. She has played a key role in setting up the CRM and loyalty marketing practice for both established and start-up brands across sectors - telecom, e-retail, insurance, hospitality, consumer electronics, NGOs. Deepa is a people’s person and enjoys a winning reputation with internal and external customers.

At Cartesian, she is mandated with introducing new clients across geographies to the power of analytics and data-driven thinking.

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Moumita Sarker, Director – Client Delivery

A Masters in Quantitative Economics from ISI Kolkata, Moumita came to Cartesian with core financial services analytics experience in HDFC Bank and JP Morgan Chase. At Cartesian, she looks after all of Mumbai, handling teams who service clients across retail, financial services, ecommerce, QSR and others.

Her core areas of expertise are predictive modeling, customer insights through data, customer segmentation, CRM strategies, promotion strategies, algorithmic strategy building, index-construction and portfolio optimisation, risk marketing integration and marketing portfolio analysis.

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Keshav Nagar, Director – Client Delivery

A BTech and MBA from SP Jain, Keshav has over a decade of cross functional and cross industry experience spanning across project management, business planning and development, CRM/loyalty analytics and consulting. With past stints in Mu Sigma and Capgemini, he has international exposure to analytics and decision sciences requirements in US, Europe, Middle East and Asia Pacific.

At Cartesian, Keshav looks after clients in Delhi and Bangalore, and is mandated with setting up a unit to service international clients, out of Bangalore.

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Tapan Khopkar, Practice Head – Advanced Analytics

A PhD in Information from the University of Michigan, Tapan joined Cartesian in 2008 and has been leading analytics based solution provision across some of our most challenging and complex assignments. Tapan has extensive knowledge of statistical modelling, machine learning and AI techniques and has been instrumental in developing Cartesian’s analytical toolkit comprising of analytical frameworks and techniques. In addition to heading our Advanced Analytics practice, Tapan leads our growing practice in Marketing Mix Modelling. He has several publications in international journals and regularly participates in research & industry conferences.

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On the Board

Brian Almeida, Director

Brian has over two decades of experience in the marketing and advertising industry. His strengths lie in organisational systems, processes, and strategy driven implementation, having built an experience over the years in performance & data driven marketing, direct & digital marketing, CRM, loyalty programs, amongst others.

Brian holds a Master's degree in Marketing Management from the Jamnalal Bajaj Institute of Management and is an alumnus of St. Xavier's College, Mumbai. He has also been nominated as a Fellow in Institute of Direct Marketing UK, and holds a certificate in Digital Marketing. Most recently he has completed the AMP program at Harvard Business School.

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Aniruddha Deshpande, Director

Aniruddha has over 20 years of business experience in consumer financial services and banking having worked during this time at Citibank N.A and American Express. He brings extensive experience in Retail Banking, Payments and Consumer Lending to the table. Having spent the last decade in Country and Regional Leadership roles of increasing P&L responsibility managing businesses and functions across Asia he has deep experience in Business Strategy, Data driven Marketing, Product Portfolio Management, Digital Integration, Acquisition, Customer Loyalty and Premium Servicing. He is also an award winning marketer with multiple recognitions.

Aniruddha is the Co-founder and Director of Cognasia Pte Ltd, a comprehensive Marketing services company based in Singapore focused on the Consumer Financial Services, Luxury and Lifestyle spaces in Asia. He is an alumnus of the XLRI School of Management with majors in Marketing & Finance.

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